June 2025 Singer Brand Reputation Rankings: BTS Tops the List Once Again

The Korean Business Research Institute has officially released the June 2025 brand reputation rankings for singers, providing insights into which artists are currently dominating public attention in South Korea.

The rankings were based on a comprehensive analysis of big data collected from May 27 to June 27, evaluating media coverage, consumer participation, online interaction, and community awareness indexes.

Let’s take a closer look at the results for this month!

BTS Reigns Supreme at No. 1 Despite Hiatus

Global superstars BTS claimed the No. 1 spot in the singer brand reputation rankings for June 2025, with a brand reputation index of 7,224,645. This marks a 6.05% increase compared to their score in May, proving their influence remains unshakable—even as members continue their military service.

Despite not promoting actively as a group, BTS continues to dominate both online and offline spaces, thanks to their vast global fandom and consistent cultural impact.

Lim Young Woong and SEVENTEEN Follow Closely Behind

Taking second place is Lim Young Woong, one of South Korea’s most beloved trot and ballad singers. He earned a solid brand reputation score of 5,632,754, maintaining his strong presence in the industry.

In a stunning rise, SEVENTEEN came in third place with 5,463,326 points, marking an impressive 144.78% increase from last month. This spike is likely driven by their recent successful comeback and global promotional activities, solidifying their status as one of K-pop’s top-performing boy groups.

BLACKPINK and BIGBANG Secure Top 5 Spots

Despite not currently promoting as a group, BLACKPINK remains highly relevant, ranking fourth with a brand reputation index of 4,378,334.

BIGBANG, the legendary second-gen K-pop group, rounded out the top five with a score of 3,668,126—a 43.80% increase from May. This proves the enduring popularity and nostalgic appeal of the group, even years after their peak era.

Top 30 Most Popular Korean Singers – Brand Reputation Rankings (June 2025)

1. BTS – 7,224,645
2. Lim Young Woong – 5,632,754
3. SEVENTEEN – 5,463,326
4. BLACKPINK – 4,378,334
5. BIGBANG – 3,668,126
6. IVE
7. aespa
8. PSY
9. Lee Chan Won
10. Red Velvet
11. ZO ZAZZ
12. TWICE
13. KiiiKiii
14. DAY6
15. ILLIT
16. OH MY GIRL
17. RIIZE
18. LE SSERAFIM
19. Young Tak
20. NCT
21. FIFTY FIFTY
22. (G)I-DLE
23. Car, the Garden
24. Jang Yoon Jung
25. TWS
26. QWER
27. Kang Daniel
28. BIBI
29. Park Jin Young
30. Hearts2Hearts

What Is Brand Reputation and Why Does It Matter?

Brand reputation ranking is a critical metric that reflects how positively the public perceives a singer or artist. It’s determined through comprehensive data analysis of consumer behavior, online trends, and media exposure.

This ranking often influences endorsements, media coverage, and overall public engagement. It serves as a barometer for both fans and industry professionals to gauge the current popularity and impact of each artist.

From BTS's continued reign to SEVENTEEN’s massive surge and BIGBANG’s nostalgic comeback into the top 5, June 2025 has been a dynamic month in the K-pop world. As we move into the second half of the year, all eyes will be on which artists continue to rise and who might shake up the rankings next month.

Stay tuned for the latest updates in K-pop brand reputation rankings and fan trends!